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Media Contact: National Physician Hotline Enlists Local Agency Oklahoma City, OK — February 10, 2003 — Oklahoma City-based Doctor On Call, LLC, the exclusive provider of a national 24-hour physician hotline, has signed McAuliffe, Norick & Associates as its agency of record. McAuliffe, Norick & Associates will spearhead a national awareness campaign on behalf of the local company, providing marketing, promotions and media services. Late last month, the agency was responsible for Doctor On Call's national launch, which already has garnered media coverage in almost half of the top 30 television markets in the U.S., as well as additional features in medium-sized markets, in medical industry journals and on national news Web sites in the U.S. and Canada. Developed in 1995, the national physician network has quietly provided service to approximately 20,000 members. The success of the healthline, combined with the public's growing need for immediate access to physicians, prompted the national rollout. The service is available 24 hours a day and seven days a week, including holidays. Members pay a low annual fee that entitles them to unlimited calls and unlimited minutes. Members are issued a personal PIN number and utilize a toll-free number for immediate access to a board certified physician. With 240 board certified physicians currently on the network, Doctor On Call is the only health information service staffed exclusively by doctors. Enrollment and membership in Doctor On Call is currently available for both individuals and groups. For more information, prospective members can visit the service's Web site at www.DoctorOnCall.com or call 800-834-8558. Karl K. Nigg is the chief executive officer of Doctor On Call, LLC. He is an experienced healthcare executive who played a key role in the turnaround of Urocor, Inc., in 2001. Along with his management skills, Nigg also is an attorney and pharmacist, holding a B.S. in Pharmacy from the University of New Mexico and a Juris Doctorate from Santa Clara University. Founded in December 1998, McAuliffe, Norick & Associates is a full service agency specializing in advertising, communications and special events. The agency provides services to local, regional and national clients. ### |
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